Choosing the right platform in 2025 is crucial for e-commerce success. WordPress (with WooCommerce), Shopify, and Wix dominate the market — but each has strengths and weaknesses. This guide compares features, pricing, flexibility, and SEO performance to help you choose the best one for your needs.
Platform Overview
WordPress + WooCommerce: Open-source, customizable, requires hosting.
Shopify: Fully hosted, subscription-based.
Wix: Beginner-friendly drag-and-drop website builder.
Pricing Comparison
WordPress: Free core, paid hosting (~$5–15/month) + premium plugins.
Shopify: $29–$299/month with transaction fees.
Wix: $16–$45/month for e-commerce plans.
Ease of Use
Wix easiest for beginners.
Shopify user-friendly but limited customization.
WordPress flexible but requires setup knowledge.
SEO and Performance
WordPress offers full SEO control.
Shopify good but limited for deep customization.
Wix improved SEO but still less control.
Scalability and Features
WordPress: Unlimited plugins and extensions.
Shopify: Best for fast-growing stores.
Wix: Best for simple sites, not enterprise-grade.
If you want complete control and scalability, choose WordPress with WooCommerce. If you want simplicity and can pay monthly fees, Shopify is great. Wix is perfect for small websites with no technical knowledge.