Coupons and discounts are one of the most effective ways to attract customers, increase repeat purchases, and boost your WooCommerce store’s revenue. WooCommerce includes a built-in coupon system that allows you to set up various promotional offers with ease.
Here’s the step-by-step guide to creating and managing WooCommerce coupons correctly in 2025.
Step 1: Open the Coupon Section
Navigate to:
WooCommerce → Marketing → Coupons
Click “Add Coupon”.
Step 2: Create Your Coupon Code
Enter a custom coupon code manually or click Generate Code for an auto-generated coupon.
Example:WELCOME10, SUMMER2025, FIRSTORDER25
Step 3: Choose the Discount Type
WooCommerce supports:
Percentage Discount (e.g., 10% off)
Fixed Cart Discount (e.g., ₹200 off cart total)
Fixed Product Discount (e.g., ₹50 off per product)
Choose the one that fits your campaign.
Step 4: Configure Coupon Restrictions
Under Usage Restrictions, you can set:
Minimum spend
Maximum spend
Individual use only
Excluded items/categories
Allowed products
This ensures the coupon is applied correctly.
Step 5: Set Usage Limits
Under Usage Limits, define:
How many times a coupon can be used
Usage limit per customer
Total redemption count
This helps you control promotional budgets.
Step 6: Publish & Promote
After configuring, click Publish.
Promote coupons via:
Email newsletters
Homepage banners
Social media
Cart abandonment reminders
By using WooCommerce’s built-in coupon system effectively, your store can significantly boost conversions and create a strong customer retention strategy in 2025.