How to Track Leads and Form Submissions Using Google Tag Manager

Google Tag Manager (GTM) makes it easy to track leads, button clicks, and form submissions without editing code. For businesses using WordPress, GTM simplifies analytics setup and provides deeper insight into user behavior.

This guide explains how to track leads and form submissions using GTM.

1. Install Google Tag Manager on WordPress

Use:

• GTM4WP plugin

• Insert header/footer plugin

• Theme code injection

Add the GTM container code to the header.

2. Create a Form Submission Trigger

Inside GTM:

1. Go to Triggers → New

2. Choose Form Submission

3. Select “Check Validation”

4. Enable “All Forms” or specific forms

3. Create a Google Analytics Event Tag

Steps:

1. Go to Tags → New

2. Choose GA4 Event

3. Enter event name: form_submit

4. Link to your GA4 configuration tag

5. Attach the form submission trigger

4. Track Button Clicks (Optional)

Create a Click Trigger:

• Trigger Type: Click – All Elements

• Condition: Click Text = “Submit”

This helps track forms that don’t fire actual submission events.

5. Publish Your GTM Container

Click Submit → Publish.

Test using GTM preview mode.

With GTM, you can track leads, form submissions, button clicks, and user events easily. This improves your marketing insights and helps optimize conversions.