Google’s algorithm evolves constantly, but certain ranking factors remain essential. In 2025, Google focuses heavily on user experience, speed, relevance, content quality, and technical optimization.
Here are the top ranking factors every WordPress website must focus on.
1. Content Quality & Relevance
Google rewards websites that publish:
Helpful
Informative
Well-structured
Updated content
Use topic clusters for higher authority.
2. Core Web Vitals
Three key metrics:
LCP
INP
CLS
Improve using CDN, cache, and optimized images.
3. Mobile-Friendly User Experience
Ensure:
Responsive design
Large clickable buttons
Fast loading on mobile
4. Backlinks & Brand Mentions
Quality backlinks show authority. Avoid low-quality or spam links.
5. On-Page SEO Optimization
Optimize:
Keyword placement
Headings
Meta titles
Image alt text
Internal linking
6. Technical SEO
Includes:
Sitemap
Schema
Canonical tags
Robots.txt
Secure HTTPS
7. E-E-A-T (Experience, Expertise, Authority, Trust)
Boost E-E-A-T by:
Showing author bio
Adding credentials
Publishing trustworthy content
Focusing on these ranking factors will help your WordPress website rank higher in Google search and maintain long-term SEO success.